Zylofon Media have continued their streak of signing big name talent, despite some unimpressive reviews so far.
The company unveiled two new additions this week, gospel singer Joyce Blessing and rapper Obibini, during a presser at its East Legon offices.
Zylofon Media, a relatively new media outlet in Ghana has been on artists signing spree, backed by this hovering conception that they are rich—without any clear evidence of capability or success.
While Zylofon Media’s signing of Stonebwoy a few days ago to handle his “management, productions and promotions” came with excitement for his fans, I am unenthused and even worried as a spectator.
A week or so before signing Stonebwoy, Zylofon Media signed Becca to join a management/record label which started on the back of Kumi Guitar.
On the face of it, because Ghanaian musicians are in need for services Zylofon Media claims to offer, the multiple signings may seem like a right path for these artists and the many to come.
But apart from words probably backed by a huge bank balance, Zylofon Media has no success story known to any of us—even the first artist they signed, Kumi Guitar, does not make a good case for the outlet.
And yet, two well respected and talented artists, Stonebwoy and Becca, have followed suit by buying into whatever they are selling which we should hope it’s not the usual Ghanaian bullshit.
There’s enough evidence from our Ghanaian musical landscape to suggest that when an entity, even if backed by huge funds, signs several artists, it ends in disappointments and the success promised is never seen.
A clear case in point is Lynx Entertainment which was successful at signing a tall list of artists, from Asem to Eazzy, who complained bitterly when the success story could not match the projections and eventually had to leave—leading to the “collapse” of Lynx.
Though he has been on renowned record labels like Slip Music and Sugar Tone`s compilation with great hits and singles, Kumi Guitar never had the opportunity to shoot his own music video. The few opportunities he had in music videos were just features in other videos but even that was countable and short-lived.
The industry has started treating him well, thanks to a five year signing deal he is enjoying from Zylofon Media. He shot his first ever video for the song Brown Sugar under Zylofon Music and industry people have accepted it from all angles and points. So far the video of Brown Sugar is being promoted on all television channels and it`s getting heavy rotation on all the major television channels.
Highlife star Nana Yaw Kumi, known in the biz as Kumi Guitar, is currently on a roll as his recent deal with Zylofon media seems to come with a hell of a lot of perks.
The ‘Brown Sugar’ hitmaker has recently been spotted around town doing rounds in the media, and he’s being chauffeured around in a brand new Toyota Prado vehicle.
Highlife sensation Nana Yaw Kumi, aka Kumi Guitar recently signed a very lucrative deal with Zylofon media, and he’s been hard at work living up to his end of the deal since.
He recently dropped a hit single titled ‘Brown Sugar’, and work on the video is also complete and would be dropped soon.
