Uber made a market entry into Ghana last year and already local taxi drivers are crying–claiming Uber is killing their business.
Of course, Uber is doing something right in Ghana by being able to “steal” the customers of these local taxi drivers–and a key point is the huge disparity between Uber fares and how much the local taxi drivers charge for the same distance, despite Uber rides being more comfortable.
Uber attempted to gain market dominance in China but because China had a local taxi system that worked better than Uber in terms of service and price, Uber was forced to run out of China, selling its market share to Didi Chuxing.
In Ghana, Uber seems to be solving the problems of local customers–when it comes to reliability, affordable price and comfort. And instead of the local taxi drivers stepping up to become a viable competition, they’ve started crying…
“Taxi drivers, especially from the Committed Drivers Association have initiated a series of media campaigns to tout their plight for government’s attention” in relation to Uber killing their business, reports Graphic Online.
According to Mr Francis Appiah, the spokesperson of the Committed Drivers Association, “the drop in patronage of taxi cabs, identified with yellow paint on their fenders was due to the emergence of the services of Uber.”