Trust Japan to be a leader in most things, including bring out beautiful silky bras and panties for them—and we hear market is booming out there.
According to Japanese website RocketNews24, “a retailer who sells via online shopping outlet Rakuten, these undeniably pretty pieces of lingerie are, bizarrely, made for the men of Japan, with new products due to arrive mid February”.
The website continues “the garments are apparently specifically designed with men’s larger frames in mind, and although they still feature all the lace, floral print and underwire you might expect to meet during a rummage through grandma’s knicker collection, the bras’ cup sections lack any padding so as to allow men to slip them on without feeling unnatural”.