Ghanaians will go to the polls on November 7 to elect a new president for another 4-year tenure—and even though this is an election many Ghanaians regard as that defining moment, social media activities of the various political parties participating seem to place Ghana out there as a ‘de factor’ one party state.
Interestingly, the incumbent National Democratic Congress (NDC) is everywhere on social media, aggressively advertising; from Facebook to Instagram via Twitter. Their Ads are all over my feed—while the strongest of the opposition parties, the New Patriotic Party (NPP) seems to be doing nothing.
It’s worrying that a few months to the elections, the NPP which sort of sits in the conversation as the only hope for a large number of Ghanaians, a plausible alternative to the ruling party is literally dead when it comes to social media advertisement or campaign.
I don’t want to think the strength of incumbency is what’s driving the obvious and perturbing disproportionate social media advertisement or campaign. But whatever the cause is, the NDC and John Mahama are leading the push.
Perhaps, the NPP is flat broke after being in opposition for many years. However, if that’s the case, then it surely shouldn’t be another cry of rigging or robbery when the NDC sweeps the votes as a result of their large campaign budget.
CHRIS-VINCENT Writes: Social Media Activities Sort of Indicate Ghana is A 'De Factor' One Party State | Should We Be Worried for the NPP?
