I used to find it difficult to get my head around the fact that talented Ghanaian artistes put in so much effort into music and yet come out with very little returns. That was before I realized the importance of branding, noting that it is even more than one’s talent to survive in this ever saturated entertainment industry. It is not just in Ghana, its importance cuts across the globe. Branding and publicity as a matter of fact go hand in hand.
Somewhere in America, where there is no such thing as bad publicity, Miley Cyrus performed the worst twerk television has ever shown, just to stay relevant in the game. The end result was to earn the number one spot on the Billboard top 100, for a couple of weeks. Call it whatever, but the “tongue sticking hoodrat wannabe” attained her goal if you ask me.
Most people find it hard to understand why someone like our very talented Irene Logan has still been left in the backyard of music. She is a better performer than the highly rated Becca, but she is definitely not a household name like Becca. The difference is that Becca has successfully branded herself and this has earned her a deserving spotlight…
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