Zylofon Media, a relatively new media outlet in Ghana has been on artists signing spree, backed by this hovering conception that they are rich—without any clear evidence of capability or success.
While Zylofon Media’s signing of Stonebwoy a few days ago to handle his “management, productions and promotions” came with excitement for his fans, I am unenthused and even worried as a spectator.
A week or so before signing Stonebwoy, Zylofon Media signed Becca to join a management/record label which started on the back of Kumi Guitar.
On the face of it, because Ghanaian musicians are in need for services Zylofon Media claims to offer, the multiple signings may seem like a right path for these artists and the many to come.
But apart from words probably backed by a huge bank balance, Zylofon Media has no success story known to any of us—even the first artist they signed, Kumi Guitar, does not make a good case for the outlet.
And yet, two well respected and talented artists, Stonebwoy and Becca, have followed suit by buying into whatever they are selling which we should hope it’s not the usual Ghanaian bullshit.
There’s enough evidence from our Ghanaian musical landscape to suggest that when an entity, even if backed by huge funds, signs several artists, it ends in disappointments and the success promised is never seen.
A clear case in point is Lynx Entertainment which was successful at signing a tall list of artists, from Asem to Eazzy, who complained bitterly when the success story could not match the projections and eventually had to leave—leading to the “collapse” of Lynx.