In serious countries where brands care about their reputation and do not want to be associated with tainted goods, any artist with half the antics of Shatta Wale would be bleeding sponsors on a daily basis.
To maintain a brand’s reputation they would be willing to cut their losses with morally objectionable stars – it’s happened to numerous artists from Tiger Woods to more recently, Roseanne Barr.
Money Over Morals — Kasapreko Confirms They Would Keep Shatta Wale On As Brand Ambassador Despite BJ Video Because Sales Are Booming