No matter the fancy name you give to it, all bleaching be bleaching.
We have this unfortunate trend in Africa now where people are not content with their natural dark colour, so they use creams and other methods to look like the white people they claim not to like.
Even some of our celebrities are not exempt from this. Anyway, over in Cote d’Ivoire they are doing something about this trend. According to a report on the BBC, their health ministry have banned skin whitening creams due to health concerns.
Medical experts have said some of the ingredients in these creams can cause cancer, diabetes, or severe skin conditions; but what are a few ailments in the quest to look beautiful?