It has emerged that telecommunication giant-GLO has refused to renew their endorsement deal with Ghanaian songstress-Efya, realname Jane Awindor. And without the reasons having been publicly cited, we’ve decided to look at what could have contributed to this…
First of all, we must acknowledge that in the world of entertainment, endorsement deals can not be undermined—serving as the highest money fetching avenue for celebrities all around the world.
It is therefore not shocking that celebrities go to unimaginable extent to keep such deals and seek new ones—except if you are Efya who may not be bothered…
Efya’s manager has tried to brush off Glo’s failure to renew his artiste’s contract, stating that, they are not eager on GLO’s deal despite the fact that the company has failed to renew Efya’s contract which is reported to have expired in October (listen to the audio below)…
On the balance of probabilities, we think there is more behind the veil, far more than Efya’s manager has revealed…