I love social media for the fire it can ignite but it seems most of the quickly ignited social media talks and campaigns do not last—users move to something else within days.
About two months ago, over 200 young Nigerian girls were kidnapped by Boko Haram and the Nigerian Government’s failure to act swiftly led to series of demonstration—giving rise to the social media campaign which centred about the hashtag-BringBackOurGirls .
From head of States to celebrities to everybody on social media, it was all about the kidnapped girls—but today, we seem to have forgotten about these girls even though they are still being held hostage.
The power of social media cannot be undermined, but what is power if it does not linger on to ensure that the set goal is achieved?