Dear Chris,
Advertisers are always on the verge of finding different tactics to push their products and get consumers to purchase them. It becomes somehow meaningless when morality is thrown into the gutters all in the name of advertising and money making.
The newest advert to hit Ghanaian TV screens and radio is the ‘Airtel Magic Voice’ advert. ‘Magic Voices’ is the latest service introduced by telecommunication giant, Airtel. The advertisers, as well as the telecommunication company, are doing all they can to push this new service to their already existing users, as well as potential users.
In the advert, a man is seen watching TV with his young daughter when the daughter’s ‘boyfriend’ called her phone. The father, who had warned the daughter not to receive phone calls from guys (apparently being protective of his daughter as a typical Ghanaian dad would do) answered the phone call (in an attempt to caution the guy). To his dismay, the voice that came from the other end of the call was that of a lady.
A second call from the same number came through which the dad once again answered (this time at the dining table). This time again, the voice sounded like a lady so the father handed the phone over to the daughter. In both scenarios, the daugher’s heart skipped (as it could be noticed in the video) with the fear that the dad was going to deal drastically with the guy. Pleased as the daughter was in her head, she graciously checked out of the dining table to listen to what the ‘boyfriend’ (of course she knew the number so she definitely knew it was a guy) had to say.