Whitney Nicole, a women’s success coach and marketing and branding strategist and author, has died. She was 37.

Nicole’s death on Sunday sparked an outpouring of tributes from friends and clients who all attested to her competence as an empowering force for women.

Whitney Nicole, of Tampa Florida, was known as the founder of the Whitney Nicole Experience (TWNE), referring to her repertoire of business practices and skills that can help other women make it in their fields.

She served as creative director and digital marketing strategist for TWNE and built a solid network of clients and partners.

Four years after founding TWNE in December 2012, she took on a position as Creative Director for Culture Krave.

She also authored the book, The Prettypreneur.

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Nicole died on Sunday, September 8th in Tampa. Her death was announced by family members .

“I am disheartened to announce that my cousin Whitney Nicole passed away this afternoon. It would be greatly appreciated if this is handled with the respect and sensitivity that is deserved . She is a legend to me and others and I’m honored to have known her and been as close to her as I was,” her cousin said.

The news shocked many, drawing many tributes.

One person said: “One thing was certain and two for sure: Whitney Nicole was destined for multi-million dollar success and she was committed to taking as many of us to the top with her as possible…Over the past 15 years, she grew from a dedicated client to a beloved friend. Always with a quip or a joke to share. I am completely heartbroken. My prayers are with her sons, Linq, her power circle, and all who loved her,”

Many others spoke about the impact she had made in their lives, particularly in their businesses utilizing her marketing skill and genius.

Whitney is survived by her three sons.