Vittorio Assaf is an Italian-American restaurateur, best known as the co-founder of the Serafina Restaurant Group with a net worth of $25m.
Assaf has gained recognition for his contribution to the culinary world, particularly for offering authentic Northern Italian cuisine in a warm and inviting atmosphere.
The Serafina brand has expanded globally, maintaining its commitment to quality and authenticity in each location.
Recently, Vittorio Assaf has been in the news for personal reasons, as he was seen with Aoki Lee Simmons, which has sparked interest online
Vittorio Assaf net worth
Vittorio Assaf has a net worth estimated to be around USD 25.73 million in 2024.
This figure reflects his success as a restaurateur and entrepreneur, particularly with the Serafina Restaurant Group.
Keep in mind that net worth estimations can fluctuate based on various factors, including business valuations and market conditions.
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Much of Vittorio Assaf’s net worth comes from his ownership of the Serafina Restaurant Group.
Serafina Restaurant Group
The Serafina Restaurant Group is renowned for its unique combination of a casual-cool setting, charming service, and a creative twist on homestyle Italian fare.
It has established itself as a beloved brand with 10 Italian dining locations in New York City alone.
The group’s success lies in its ability to make everyone feel at home while serving quality Italian cuisine that has attracted both locals and celebrities alike.
Globally, Serafina has expanded its presence with multiple full-service restaurants, including Brasserie Cognac and aMare, offering diverse dining experiences while maintaining the core values of the Serafina brand.
It was founded on July 17, 1995, by Vittorio Assaf and Fabio Granato.
The group continues to serve Northern Italian cuisine across its various locations, staying true to its roots and bringing a piece of Italy to the world.
Other ventures
Aside the Serafina group, other ventures that contribute to Vittorio Assaf net worth include businesses he ran previously.
Before his success with Serafina, he opened his first restaurant, Café Condotti, on 58th St. and Madison Avenue in 1985.
This restaurant quickly became a New York hotspot, featuring original paintings by Andy Warhol and was frequented by Warhol and his circle.
Additionally, Vittorio Assaf established the Portofino Sun Center, a tanning salon that was located directly below Café Condotti.
This venture was also set up in 1985 and marked the beginning of his entrepreneurial journey in New York.
Personal Life
Vittorio Assaf was previously married to Charlotte Bonstrom, but they separated in 2021.
Recently, he is reportedly dating 21-year-old model Aoki Lee Simmons.
According to PEOPLE: “Aoki and Vittorio are spending time together and enjoying each others’ company,” a source close to Aoki tells PEOPLE, adding that the couple met while vacationing in St. Barths, a favorite Simmons’ family travel destination.
On Friday, April 5th, Page Six confirmed their dating rumors, sharing photos of Vittoria Assaf kissing Aoki Lee Simmons.
Aoki is the youngest daughter of model and mogul Kimora Lee Simmons, 48, and entrepreneur Russell Simmons, 66.
Meanwhile, Aoki Lee Simmons who has carved out her own niche in the worlds of fashion and business, has a net worth estimated at $55 million in 2024.
Origins of Serafina Restaurant Group
Vittorio Assaf and Fabio Granato’s journey to founding the Serafina Restaurant Group is quite an adventurous tale.
It all began when they were unexpectedly lost at sea. Stranded in a small boat, they faced the elements without any food. To keep their spirits up, they daydreamed about the perfect pizza.
They made a promise to each other that if they survived, they would open a restaurant serving the best Italian pizza and pasta in the world.
Fortunately, they were rescued, and true to their word, they launched the highly acclaimed Serafina Fabulous Pizza on 79th Street on the Upper East Side in New York City in 1995.
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Following the success of their first restaurant, the duo expanded the Serafina brand across three continents, with dozens of restaurants in the U.S. and around the world.
The name ‘Serafina’ for the Serafina Restaurant Group is inspired by the Latin form “seraphina,” which has evolved into the modern name “Serafina” over time.
The name itself is of Italian origin, derived from the word “seraphinus,” meaning “fiery” or “burning”.
It reflects the passion and warmth that the founders, Vittorio Assaf and Fabio Granato, wanted to infuse into their restaurant’s atmosphere and cuisine.
Aoki Lee Simmons family
Aoki Lee Simmons is a Harvard-educated, American supermodel who is the daughter of Kimora Perkins and Russell Simons.
Kimora Lee Simmons (née Perkins) is an American model, businesswoman, fashion designer and television personality. She was signed with the house of CHANEL as a teenager where she became a model.
She has walked the runway for fashion houses such as Fendi and Valentino and appeared on the covers of Vogue and Elle. In 1999, she launched the global lifestyle brand Baby Phat to huge success around the world.
In 2007 she alongside her family ventured into reality television and starred in Kimora: Life in the Fab Lane on E! Network which aired 4 seasons.
Outside of fashion and modeling Kimora also received a Tony award in 2003 for her work as a producer on Def Poetry Jam on broadway.
Kimora Perkins married Russell Simmons in December 1998.
Before the couple divorced in 2009, they welcomed two daughters: Ming Lee Simmons (born January 2000) and Aoki Lee Simmons (born August 2002).
In May 2009, Simmons gave birth to her first son, Kenzo Lee Hounsou, whom she shares with actor and model Djimon Hounsou.
In February 2014, it was reported that she had married investment banker, Tim Leissner and in April 2015, the couple welcomed their first child together, a son, named Wolf Lee Leissner.
In 2020, Simmons adopted Gary Lee Foster, making her the mother of five children in total.
Aoki Lee Simmons’ father, Russell Wendell Simmons (born October 4, 1957) is an American entrepreneur, writer and record executive.
He co-founded the hip-hop label Def Jam Recordings, and created the clothing fashion lines Phat Farm, Argyleculture, and Tantris.
He has promoted veganism and a yoga lifestyle, and published books on lifestyle health & entrepreneurship.
Simmons’ net worth was estimated at $340 million in 2011.
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