As promised, Ghanaian dancehall musician Charles Nii Armah Mensah junior aka Shatta Wale spoke on Wednesday June 2nd 2021, addressing issues crippling the Ghanaian music industry.
Out of the long speach, Shatta Wale raised some salient points that if acted upon, the music industry will see massive growth in all sectors.
Here are 5 salient points Shatta Wale raised at the maiden edition of the State of the Industry Address.
1. Shatta wale Proposed that a single music genre should be chosen by stakeholders and gatekeepers to serve as our music Identity as a country on the international market.
2. He echoed the importance of decentralizing major entertainment events from Accra to other regions in Ghana to put the spotlight on emerging talents from the region.
3. Shatta reiterated how musicians need to take the business aspect of the art serious and hone their talent in order to draw in more income from their craft.
4. The musician advised media houses, DJs and stakeholder to prioritize the exhibition and promotion of Ghanaian talents by making it an agenda to play 90% Ghanaian music/content and 10% foreign content.
5. Shatta Wale pleaded with the government to invest at least 10% of the gross budget for sports into the music industry and also use music as a tool to promote tourism and contribute to national development.
SOURCE: GhanaCelebrities.com