Ghana’s beverage producing ‘giants’, Kasapreko Company Limited, has unveiled eristic Ghanaian dancehall musician, Charles Nii Armah Mensah popularly known as Shatta Wale in Showbiz as the brand ambassador for its Storm Energy Drink.
The unveiling ceremony, which took place at the Achimota Retail Centre in a very charged atmosphere, was witnessed by thousands of fans of the King of dancehall in Ghana rushing to the venue just to experience the euphoria at the event and also have the chance to take selfies with their dancehall king.
The Storm Energy Drink samples were made available to chill the dry throats of the cheerful fans who could not stop chanting the artiste name ‘Wale,’ ‘Wale,’ ‘Wale,’ ‘Wale’, ‘Wale’.
Managing Director of Kasapreko Company Limited–Richard Adjei in a speech reiterated that Shatta Wale was chosen as the brand ambassador for the Storm energy drink for the simple fact that he possesses major attributes of the Energy Drink – innovation, creativity, authenticity, passion, energetic, and determination.
“Shatta is authentic, original and has stayed true to his roots – from his first song, it was obvious he is creative and innovative and has passion for the music industry, he has developed a niche in the music industry for himself and has worked hard to attain the success he has achieved so far, which is admirable,” Mr Adjei added.
Shatta Wale given the podium to speak declared that it has always been his wish to partner with bigger Ghanaian companies like Kasapreko to bring about change.
“When I heard Storm Energy Drink and the slogan accompanying it…I told myself that these are the people I should be working with,” he said.
He pledged to work “diligently to promote the success of Storm Energy Drink and the Kasapreko brand”