Kim Kardashian put her new line of perfume up for sale and within a day, had already made $10m.
The most incredible part- the sale is online and none of those buyers have even touched/smelled the perfume yet.
TMZ reports – the perfume line consists of three brands, Crystal Gardenia, Crystal Gardenia Oud and Crystal Gardenia Citrus, and only 300,000 bottles were produced. Current projections are that they would be sold out by Thursday night, at which point Kim K would have pocketed a cool $14m.
As we know, Kim Kardashian is the very definition of celebrity, every thing she does sells. But an incredible marketing campaign was carried out on social media as well which helped drive sales, TMZ notes.