The CEO of the skin care company Second Image and Beauty Company, Nikki Boamponsem, says that women who bleach have low self esteem and perhaps are even mad.

Speaking at a seminar at the Africa Makeup and Beauty Fair in Accra, she said the only people who change the colour of their God given skin are those dissatisfied with it.

“If you try to change your colour, you are mad. Apart from the physical madness, you can become mad from using some of the products,” she said.

“It’s a [symptom of] very low esteem to say that ‘I don’t like my face; my man likes fair women so I have to change my colour’ at once it means you are mad.” she added.

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The skin care company exec added that any skin is beautiful if you take good care of it. She said bleaching can bring so many problems so it’s better to stay away from it.

“So be proud of your skin because all these injections, they tell you, they are causing cancer, they are causing brain damage, kidney problems and all that. Why do you want to interfere with anything in your body just because you want to be fair?”

She added: “The reason why we are talking about skin is that, any colour of skin is beautiful if you look after it. If you have dark skin and you’ve allowed it to go dull, you think your colour is not nice… but then if you treat your black [skin] well, it will shine, it will glow and at the age of 90, you can still look good.”