"I Won’t Trade My Brand For Any Political Endorsement" – Kojo Antwi

The last election saw to many celebrities and brands endorsing one political party or another and though we are all very much aware of the eventual end these brands suffer— they apparently see no harm caused as each other season of elections come with this whole lot.
One of the few celebs who share not in the thought of endorsement is the musical maestro Kojo Antwi. According to him, he would not trade his hard earned brand for one fleeting moment.
“I see myself as a brand with a huge following and it’s something that I won’t trade for any endorsement as some practitioners in this industry did before the election,” he told Nhyira Addo in an interview on Joy FM’s Super Morning Show.
Corporate bodies don’t get involved in political endorsements, I see myself as a corporate body trusted by people to be neutral at all times. Therefore, endorsing a political party for me is a betrayal of my brand and fans.
I believe those who decided to get involved in that could have also used the opportunity to [highlight] some of the things the industry needs to uplift where we are but instead, I think it was more for people getting money into their individual pockets, I don’t fault anyone but for me, I believe such a move will hurt my brand.
I was approached…I was offered something but I said no,” he said. He was quick to add that, others may accept such offers because of their views on issues while others too may do it for no compensation.
It is not just political endorsement. As a brand, I also refuse to do endorse also alcohol…it’s a principle I have to live by.”