You may decide not to like any of these two artistes but the fact remains the same— Sarkodie and Shatta Wale are doing very well for themselves music wise.
However, it looks like the kanta hit maker is doing very well with branding and marketing himself both in Ghana and the world in general, unlike the kakai man, Shatta who is having difficulties in doing same.
According to the former manager of Becca, Kiki Banson— he believes Sarkodie has been able to market himself properly to Ghanaians and beyond and he sees that potential in Shatta as well.
In an interview with Dr. Cann on Showbiz Xtra on Happy FM, he said:
“Apart from Sarkodie I don’t see any other Ghanaian artist who is pushing his brand across the continent. I have a lot of respect for Shatta Wale. I see him doing well in Ghana but he has the capabilities to do what Sarkodie is doing and beyond. He is doing well but it’s left with the marketing.
I have a lot of respect for the others. A lot of the artists have good material but the material will not sell itself. You will have to sell the material… the problem in my opinion is marketing outside Ghana.”