One of the men most responsible for launching the ‘azonto revolution’ – VGMA reigning artiste of the year Elorm Adablah, is becoming quite tired of it.
EL and Sarkodie sparked off the azonto era of hiplife music with the ‘You Go Kill Me’ hit that changed the stakes of the game, making the danceable beat more prevalent than the lyrics.
Many people have backpedalled off that since, but speaking with 3News, EL, who has evolved his game massively as the years has gone by, is disappointed with those kinds of hits that people continue to churn out.
He believes the over-commercialisation of the industry means everyone is looking for the next hit, so the beat is more important than expressing a proper message through rap.
“It’s become so much more about commercialisation of the music and it’s lost a lot of its soul regrettably,” he told host of 3FM’s Urban Blend, Miriam Osei Agyemang Saturday.
“You have rap artistes these days without mentioning names who are not talking about anything but just use beats and that is not the way to go,” he added.