Being a public figure and building a massive following earns you money in a lot of ways, particularly in advertising – and a new study has looked at how much this money can be exactly.
The San Francisco based firm Captiv8 carried out the study, which found that YouTube personalities with an average of three to seven million followers, “can charge, on average, $187,500 for a post on YouTube”.
The BBC outlined Captiv8’s findings.
Internet ‘influencers’ with a following of three to seven million people could also make $75,000 on average for a promotional post on Instagram.
A native advert on Twitter cost about $30,000 on average.
Influencers with a more modest following on social media still stand to make meaningful income from native advertisements.
Personalities with 50,000 to 500,000 followers can make $2,500 per YouTube ad, and $1,000 for an Instagram post.