From CustomerDiscuss.Com
It pays to listen to those patronising your service, and for Airtel Ghana, the price of tone deafness is a near mass exodus.
The telecom giants have been bedevilled by massive complaints of their poor service, most of which customers themselves documented and which we published on CustomerDiscuss.Com as a means of raising awareness to these problems and for the company to address them. They did, in the form of a workshop for journalists that was nothing but a massive PR move, doing nothing to address the real complaints.
Well, it seems the customers are protesting en masse in the only way possible and tangible to the corporate heads of the company. Data released for subscriber figures of Ghana’s telecommunication sector for the month of April by the National Communications Authority show that Airtel Ghana has suffered a massive drop in their customer base, losing over 70,000 subscribers from the month of March.
The company lost 70,042 customers within the month under review, leaving them with 4,942,197, down from 5,012,239 as at the end of March 2016.
That’s a loss of 1.4% of their customers in one month!
Aside the perpetually ineffective Globacom Ghana, Airtel’s performance was the worst among the top tier of companies, indeed, the only one that suffered a loss of customers as MTN, Vodafone and Tigo all made subscriber gains.
MTN increased from 17,004,445 to 17,192,543, Vodafone from 7,900,534 to 7,976,348 and Tigo from 5,062,304 to 5,213,398.

In terms of the market share, MTN has 47.24% of the entire market, Vodafone follows with 21.92%. Tigo has 14.32% of all telecom subscribers in Ghana, Airtel has 13.58%, Glo 2.64%, with Expresso bringing up the rear with 0.30% of customers.
The dynamics are continually shifting, but it’s not hard to see why disgruntled customers would flee without looking back from a brand that shows no care for their problems. MTN’s dominance is another matter entirely, their name recognition, brand presence and vast reach simply continues to prove too strong a lure for disgruntled customers to give up.

About CustomerDiscuss.Com:
Customer service in Ghana and most parts of Africa is the crappiest we’ve ever come across; as if Ghanaians or Africans use mango leaves to pay for services. The broadband never works, the electricity is never on, the water never flows—and the waitress can keep you waiting for your food until hunger kills your buds.
The real pain is, you have no alternative to turn to—because, like a gang of fools, they are all the same.
Almost every service and product delivering company in Africa has it butt in the faces of customers, farting uncontrollably because the customer cannot really do anything.  Mostly, if you quietly complain, they do nothing and if you are unlucky, they tell you to go f**k off.
Consumers have no voice, not even individual voices—let alone a collective one to force any sort of change.
So we’ve started this website-CustomerDiscuss.Com, supported by GhanaCelebrities.Com and other platforms, dedicated to corporate and public Africa, especially Ghana—-it’s time we shame some of these companies, tear down their lousy services, help them to lose customers and force them to do what’s right.
If you have a complaint about your telecom company, internet provider, a restaurant, your bank or even your church, shoot an email to us via; [email protected] or call/whatsapp 00447961817712.
When you go to a restaurant and you are served in a broken plate or on a dirty table, just take some photos and send them to us with the needed details.
Together, we can get these people to be accountable and importantly, do what’s expected of them.