Playboy Magazine, pioneers of female nudity in the public sphere, has announced that would no longer be part of their magazines from next year.

Whilst the company would still feature women in several provocative poses, as well as in various degrees of undress; full nudity has been taken off the table.

The decision is driven by, of all things, the internet. With female nudity being ubiquitous these days, “one click away from every sex act imaginable for free.”, as a Playboy official put it, it seems futile to continue going down that path.

“It’s just passé at this juncture.” said Scott Flanders, the company’s chief executive.

The decision was made after Cory Jones, a top editor at the magazine, went to see founder and editor Hugh Hefner, now 89, according to the New York Daily News.

He raised the idea, and the pair agreed on its implementation.