A class action lawsuit is brewing against Jessica Alba’s Honest Company with parents complained their kids got burnt after using the company’s sunscreen.

The class action claims the company took out a certain ingredient, zinc oxide, and even though that led to reduced efficacy, the marketing did not reflect that. They say it led to a lot of people getting burned, including kids.

They are seeking $5m in damages, and follows another similar lawsuit filed just a few days ago.

According to TMZ:

“Jessica Alba’s company is on the hot seat again … another class action lawsuit has been filed over her sunscreen, and this one has painful photographic evidence of scorched kids.

Alba’s business, The Honest Company, hawks a SPF 30 sunscreen which is touted as eco-friendly, affordable and natural.

According to the suit, in March the company changed the formula and removed more than half of the zinc oxide, the chemical that provides protection from the sun. Problem is, the company continued to market the product as SPF 30, and the suit claims lots of people, including kids, got burned.

The suit asked for a minimum of $5 million. It follows another class action suit against Honest, which makes similar claims about the sunscreen not working.”

Ina statement, Alba said “the allegations against us are baseless and without merit”.

“I started The Honest Company to develop safe and effective products not just for my children, but for families everywhere.

“I am very proud that we have built this company into an industry leader focused on using natural ingredients and developing products that people love.”

“Our formulations are made with integrity and strict standards of safety, and we label each ingredient that goes into every product – not because we have to, but because it’s the right thing to do.”