Sarkodie was right and Charter House knows it—so as every reasonable person or company will do, the organisers of the annual Ghana Music Awards have apologized to Sarkodie, saying, they erred in using Sarkodie’s name in their promo without consent or any contract.
it’s good ood Sarkodie spoke out—and it’s good that he got the backing of some artistes and the various bloggers who made educative and brilliant legal points out of it, including Chris-Vincent Agyapong, Editor of GhanaCelebrities.Com.
Read the full statement below….
The management of Charterhouse expressly apologises for a Vodafone Ghana Music Awards radio commercial that has aired on YFM announcing Sarkodie as one of the performing artistes on the night.
We would like to expressly state that Sarkodie IS NOT performing at the 16TH VODAFONE GHANA MUSIC AWARDS.
Prior to this, we had been communicating and had met with a member of his management team trying to arrive at a favourable figure. In anticipation of that figure coupled with the unstable power situation in the country plus the long Easter weekend ahead of us, where it would be almost impossible to get a studio to record, we worked ahead and recorded different versions of the 16th VGMA’s final event radio commercial.
One with Sarkodie’s name and another without. With our fingers crossed, the ads were all submitted to our media manager.
Unfortunately, we were unable to come to a favourable agreement and parted ways amicably.
Our media manager was immediately informed on Thursday evening to send out only the ad that DID NOT HAVE Sarkodie’s name. This, she did except for YFM, where she sent the wrong ad which had Sarkodie’s name. Clearly, it was an error from our end which we have totally admitted.
We hereby unreservedly apologise to Sarkodie, his management friends and fans as well.
Measures have been taken to ensure this does not happen again.
FOR CHARTERHOUSE GHANA
George Quaye
Charter house partly blamed dumor for their ineptitude? i mean how??? If you have not finalized a deal with an artist then you have NO business recording an advert with their name in it. Simple. Don’t assume anything. Wait until it is signed and sealed before you start shooting off your mouth. I can’t believe this. Smh….I am soo embarrassed for charter house.
This seems crafty and cheap. Who monitors Charter House’ commercials? Why was this commercial not withdrawn right after the first airing? Would Charter House have still withdrawn if Sarkodie had not protested? Would this apology been granted to any other artiste without the backing of personalities like Moses Fo Amoaning? For all other artists that Charter House has rubbished, can a second respectful look be granted to their concerns? Indeed does George Quaye have the maturity and skill to manage the dynamics of and events house of a national repute?
so right now, if I have bought a ticket