Several African celebrities have in the past faced diatribes from their fans for failing to appear at events which they’ve been advertised as guests—when in fact, these celebrities did not even know or had no appearance contract with organizers of such events.
Ghanaian actress/TV personality-Joselyn Dumas has been advertised through several online publications as a Fashion Ambassador for an upcoming event-Africa Park Show to be held in South Africa, starting 19th September to 21st September, 2014—but GhanaCelebrities.Com has gathered; Joselyn Dumas has not been booked for the above appearance.
Speaking to Joselyn Dumas, she mentioned that the organizers made contact with her team to have her at their event but negotiations seems to have failed or have not been concluded. It is therefore shocking that the organizers have proceeded without her consent or any sort of enforceable agreement to use her name in their advertisement as a Fashion Ambassador for their event.
If nothing at all, Joselyn Dumas is worried about the total disrespect the organizers have accorded her brand and their attempt to gain financially by using her face and name in their advertisements, a clear breach of her Rights of publicity.
What most Event organizers do not recognise in Africa is, they can be sued for using someone else’s name, likeness, or other personal attributes without permission for an exploitative purpose—just like the above.
All around the world, people run into unending legal troubles in this area when they use someone’s name or photograph in a commercial setting, such as in advertising or other promotional activities without the person’s express permission.
Joselyn Dumas who wants his fans and admirers to know she is not aware or has not agreed to the aforementioned ambassadorial agreement in South Africa stated among other things that, her lawyers will shoot a letter to these sly event organizers, using her brand/name for publicity without any sort of permission—-be it express or implied.
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