GIHOC Distilleries Company Limited, manufacturers of Castle Bridge Gin, Mandingo Bitters, Herb Afrik, Takai Liqueur, Sorento Sweet Vermouth, McFraser Whisky, Meridian Filtered Water, and other quality alcoholic and non-alcoholic beverages has today (8th May, 2014) launched its first promotional campaign.
The 90 days nationwide campaign, which is dubbed ‘THE GIHOC CHILL AND WIN PROMOTION’, seeks to recognise, reward, and encourage the company’s loyal customers whose participation and patronage has brought the company to the level it is now.
Speaking to the media at the launch, Madam Kay Kwao-Simmonds, Managing Director of GIHOC Distilleries, revealed the topmost prize for this promotion. According to her, the ultimate prize for the ‘GIHOC CHILL AND WIN PROMOTION’ is a brand new Hyundai Elantra. Notwithstanding, the company will as well reward its loyal customers in the form of cash prizes, give away motorbikes, 40 inch LED TV’s, free trip to Brazil, and other exciting prizes at the end of each monthly draw.
All that is required on the part of a consumer to win any of the prizes, according to Dela Kwao, an accountant at GIHOC Distilleries, is to buy a regular or PET bottle of Mandingo, Herb Afrik, or Castle Bridge. On each bottle, one will find a red sticker with a grey scratch panel. The person is expected to scratch the grey panel and text the code he/she finds to 1762 on any mobile network, with a little charge of 30 pesewas per text. To increase a person’s chances of winning, he/she is supposed to buy more of the beverages and text as many codes he/she finds to the given short code. It should however be noted that, a code can only be texted once. ‘THE GIHOC CHILL AND WIN PROMOTION’ is only open to people above the age of 18. Mr Kwao advised that; any beverage bought from a retailer which has the grey panel scratched should not be accepted from the seller.
In a statement issued by GIHOC Distilleries Company Limited, the company aspires to be the preferred alcoholic and non-alcoholic beverage company. With regards to this, the company produces the best, finest, and the smoothest beverages that every individual deserve.
Company Profile
GIHOC Distilleries Company Limited was the first modern distillery to be established in West Africa and it’s presently the only distillery in Ghana.
It was established in 1958 as the State Distilleries Corporation for the manufacture of alcoholic beverages. However, in 1968, it became a division of the then Ghana Industrial Holding Corporation (GIHOC).
In 1993, GIHOC Distilleries became and still remains a limited liability company wholly owned by the Government of Ghana.
GIHOC has over the years perfected the art of distillation, refinery and blending, and manufacturing of various types of alcoholic beverages for both local and international market. It is now indisputably recognized as a market leader.
GDCL is currently located at Kaneshie North Industrial Area in Accra with factory production (blending and bottling) facilities, administration block, storage warehouse, bottle sorting and washing sheds, garage and workshop, as well as a health post for staff.
hope its a real promo