Trust Japan to be a leader in most things, including bring out beautiful silky bras and panties for them—and we hear market is booming out there.

According to Japanese website RocketNews24, “a retailer who sells via online shopping outlet Rakuten, these undeniably pretty pieces of lingerie are, bizarrely, made for the men of Japan, with new products due to arrive mid February”.

The website continues “the garments are apparently specifically designed with men’s larger frames in mind, and although they still feature all the lace, floral print and underwire you might expect to meet during a rummage through grandma’s knicker collection, the bras’ cup sections lack any padding so as to allow men to slip them on without feeling unnatural”.

With Wish Room’s say the line is designed to allow men the chance to ‘enjoy the same kind of soft, luxurious undergarments that women are used to’ the question is; would you allow your man to wear any of these?

And if you are a man reading it, would you want to give it a try?

Wish Room first launched the men’s underwear in 2008 and it line has become one of their most demanded. ‘I like this tight feeling. It feels good,’ Wish Room representative Masayuki Tsuchiya told Reuters.

The company spokesman himself wears the bra, which can be worn discreetly under clothing.

Executive Director Akiko Okunomiya said she was surprised at the number of men who were interested in embracing their feminine side in this way.

‘I think more and more men are becoming interested in bras.

‘Since we launched the men’s bra, we’ve been getting feedback from customers saying, “Wow, we’d been waiting for this for such a long time”,’ she said.