The way children adopt, imitate and quickly absorb what their favourite entertainers do in videos cuts across all continents… And yet it seems parents or pressure groups in Africa do not care about the sort of music videos being shown all around us for children to watch.

In Europe, a campaign group ‘Rewind & Frame’ is fighting to make sure music videos are also classified or rate, the same way movies are done—-so that those raunchy videos are not seen my children.

‘Rewind & Frame’  will this week launch movement they hope will see music vdeos given age ratings to protect their more impressionable viewers.

To be kick-started in the United Kingdom, British Prime Minister’s ‘Childhood Advisor’ Claire Perry is set to present the rating system idea to the House of Commons, arguing in favour of the initiative which she- and Labour MP Stella Creasy- believe will provide a safer environment for those the visuals are targeted at.

Relating this to Africa where majority of our music videos are over-sexualized, when are we also going to look into such a thing?

Surely, on the face of it, this seems like censoring artistes’ creativity but if you look deeper—-and evaluate the sort of videos on our screens, you will see this is a good initiative. If movies are rated based on their content, why can’ the same be done to music videos all around the world?