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FASHION: It’s Time To Embrace Our Own…

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BURBERRY PRORSUM Africa Print-£2,195.00

I remember the first time I saw a Burberry dress in an African print; I was so excited and proud, not because of the dress itself.  Yes, it was nice but I was more excited about the African fabric they used.
This fabric is so common in out culture, our grandparents and parents have been wearing it for years. With international designer using it, it was finally being embraced by the rest of the world. And guess the price they slammed on it, over £2000…
You can’t go through any fashion magazine in Europe without seeing one of the international stars wearing something made with an African fabric.
Having a Louise Vuitton or a Gucci bag is like a status symbol in Ghana these days. Meanwhile, we have so many talented designers that are doing a great job.
From being part of Fashion weeks all over the word, from being embraced by international stars (eg. Alicia Keys wearing the Ghanaian designer-Christie Brown’s nek piece on the cover of Vibe magazine early this year), why are we still finding it difficult to embrace our own designers?
Why is owning a Louise Vuitton bag a big deal, but having an Ani Siyah bag or a Mina Evans dress not? I am sure most of us do not even know any of these names…Can we list some of the top African designs we know?
I have noticed that some of our Ghanaian celebrities are beginning to see value, uniqueness and glamour in Africa made fashion by embracing what our own designers are putting up there.
Must we always have to shop abroad to feel beautiful, expensive and glamour? Do you own any African dress, accessories or shirt? Why do you think we find comfort and status in all the foreign expensive fashion rather than our own?


This post was published on August 16, 2012 1:51 PM

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