I remember the first time I saw a Burberry dress in an African print; I was so excited and proud, not because of the dress itself. Yes, it was nice but I was more excited about the African fabric they used.
This fabric is so common in out culture, our grandparents and parents have been wearing it for years. With international designer using it, it was finally being embraced by the rest of the world. And guess the price they slammed on it, over £2000…
You can’t go through any fashion magazine in Europe without seeing one of the international stars wearing something made with an African fabric.
Having a Louise Vuitton or a Gucci bag is like a status symbol in Ghana these days. Meanwhile, we have so many talented designers that are doing a great job.
From being part of Fashion weeks all over the word, from being embraced by international stars (eg. Alicia Keys wearing the Ghanaian designer-Christie Brown’s nek piece on the cover of Vibe magazine early this year), why are we still finding it difficult to embrace our own designers?
Why is owning a Louise Vuitton bag a big deal, but having an Ani Siyah bag or a Mina Evans dress not? I am sure most of us do not even know any of these names…Can we list some of the top African designs we know?
I have noticed that some of our Ghanaian celebrities are beginning to see value, uniqueness and glamour in Africa made fashion by embracing what our own designers are putting up there.
Must we always have to shop abroad to feel beautiful, expensive and glamour? Do you own any African dress, accessories or shirt? Why do you think we find comfort and status in all the foreign expensive fashion rather than our own?
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FASHION: It’s Time To Embrace Our Own…
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what is soo interesting about this dress that is cost so much? now Ghanaian’s/Africa’s we know, we do not appreciate what we have. we do not embrace and proud of our fabrics (Africa designers), culture and tradition. until White came and open our eyes with this simple style and charge big and put a big name on it ” BURBERRY PRORSUM Africa Print-£2,195.00″ then we will go and buy from them. this is very pity so we should change our lives about how we see our local things.
I believe one reason why African’s have not pride themselves with the products is because some products made on the continent are of a poor quality. Look for instance Holland Fabrics, these fabrics can last a lifetime, and of course it is made in Holland. However, some of the locally made prints don’t last that long. Shoes and bags made in Ghana wear out in only a few months, whereas shoes and bags made abroad can last a lifetime. I love African prints, and I pride myself by wearing them to church and to other functions. Kente for instance is a quality fabric made in Ghana and lasts a lifetime, so if most of the products can be of the quality as Kente, then I believe some of us would love to patronize our products.
@Akose,Your right holland fabrics ate the best i Totally agree with you
I love my Ghanaian designers but like Akose said, sometimes the quality standard really makes it not worth your few pennies.
How much is £2,195.00 in U.S dollars? pretty dress.
If you want to copy the above dress by BURBERRY PRORSUM, wear a black T or any colour of your like and wrap an African print cloth as skirt! Simple as A B C… The World designer are making big money on African prints and yet we Africans are making…..
@Amoah,Hahahahahah lol I like that
@Amoah, yes it is bcos we fail to reason so they re nw teaching us hw to make money out of smtin we ve fail to cherish lol
@Amoah,lol that’s right
I’m a big fun of African print and i want to add more collections to the ones i already have. It always draw attention from all kinds of people. lol even “Ladies” always want to rock some of my african shirts whenever i wear them because of it uniqueness and design. A big problem i see facing african designers are marketing,sometime quality and then the gender in which most of these things are been produce. I got all my african prints from back home and when i try getting them here in the diaspora it becomes a hidden treasure. Make some of these things available for us online or even in malls where people from other nations can get access to easily. Another problem is, most of the end product are turn to focus more on women forgetting some of us men are not Louis Vuitton,Gucci or Burberry “disciples”. More work needs to be done but i like the direction we are heading to when it boils down to african designing.