The son of a Chinese billionaire is making waves after he did for his dog what most people cannot even dream of doing in ten lifetimes.

Being rich is not a crime but such excesses in a world of such suffering is surely objectionable on some level.Wang Sicong, the son of Chinese billionaire Wang Jianlin, bought Coco his dog eight iPhone 7’s after the new phones hit the market.

He posted the photos of Coco with the phones online on the dog’s verified Welbo social media account (the Chinese version of twitter) – CNN reports.
“I don’t understand all the show-off posts on (social media),” read the post alongside the photos. “What’s the point? Don’t make me do it?”

Sicong is known for posting such excesses on the account, having in the past posted Coco wearing two Apple watches on its paws.  The iPhone 7 goes for 7,988 yuan ($1,197) in China.

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