I am not going to waste my time and yours attempting to dig into the emotional loss that Eazzy (Mildred Ashong) and Keitta’s break-up might have fetched any of them. In fact, I cannot see how anyone could possibly quantify such loss.
But as many were able to easily establish who was at the gaining side and who was at the losing edge after Kim Kardashian and Kris Humphries break up, I will attempt to evaluate the loss and gains of Eazzy and Keitta Osei’s relationship—under a Showbiz lens.
It is undisputed that the moment a ‘Showbiz’ celebrity decides to date a non-celebrity; the former bears a greater risk of Showbiz loss compared to gains, should things hit the rock. Even if nothing at all, the taint of bad publicity following a breakup is a sufficient loss—-probably, this is why most celebrities decide to stick to people who also have much at stake.
The Infamous Big Brother Sacrifice
It is on record that Eazzy sacrificed a whole lot including her career and status to go into last year’s Big Brother House, so Keitta who was her sweetheart then could gain some attention—-and ride on the fame to boost/shape his modelling career…
The whole Eazzy’s Big Brother enterprise can be seen to be a mini version of Jesus dying on the cross. Keitta himself made mention of the huge sacrifice Eazzy made, so he could get into the house.
I cannot up to date see any substantial benefit Eazzy thought she could have possibly gained or actually gained from the Big Brother move—except to be a sacrifice-lamb for her ‘estranged’ boyfriend.
So the Big Brother enterprise was Keitta’s gain and Eazzy’s loss!
READ ALSO: End Of Road For Eazzy & Keitta | The Struggling Relationship Has ENDED
Do not forget that the live TV banging or ‘under the sheet make up’ also goes against Eazzy (first as an African woman and secondly as a celebrity) than Keitta who had nothing to loss and as a man…
Publicity After Big Brother
Even though Keitta stayed longer in the Big Brother House than Eazzy and came out of the house with a bit of popularity, there is no way his level of stardom at the time and even now can be compared to that of Eazzy, a hard working recording artiste…
After Big Brother, Keitta continued to tag along and appeared alongside Eazzy at several events—-stealing much of Eazzy’s attention to add to the little he had obtained through her sacrifice.
Surely, if I spotted Eazzy and Keitta standing apart and I had a single shot left in my camera, I will go for Eazzy. Meaning, if the two were on a red-carpet together and the cameras are zooming in on them, it would be Eazzy in focus—a shine that Keitta so much enjoyed by being Mildred’s boyfriend.
I do not think Keitta gave any sort of shine or publicity to Eazzy post Big Brother. But I know you will all agree with me that, Eazzy brought so much attention and publicity to Keitta—-if this was to be paid for, it would be racking in millions…
In the nutshell, the Showbiz publicity gains that the relationship brought was more on the side of Keitta. Eazzy definitely enjoyed some but not as much as Keitta obtained by being with her.
This is another gain for Keitta…And a loss for Eazzy!
And The Aftermath…
Eazzy is more like a brand ambassador for Reggie Rockstone’s night life ‘joint’ and I am told she willingly (out of goodwill) and her relationship with Keitta decided to help promote Rockstone’s Office…
We will all probably do the same to support an in-law’s business if we have what it takes to get the promo going…
From twitter to facebook, Eazzy promoted Rockstone’s Office as if she was a major shareholder. She was at the place on several occasions, using her status to supplement the promo—she added her bit to bring in the attention the place so much need at the time.
She premiered her video and held other ventures at the place (she could have done this anywhere)— pulling in other celebrities and fans to the joint. Such activities give rise to profile-raising/building for any business. And Eazzy did it all for FREE—-I am told!
I am not sure if Keitta promoted any business venture belonging to any of Eazzy’s family members. If there was, I would love to hear it!
I am sure you know where the gain sheet is going with this one too.
The Break-Up
Unconfirmed reports say apart from the lack of place Keitta had in the career of Eazzy, their relationship lost its last leg when Keitta cheated on her…Poor Mildred!
I cannot see how Eazzy will be able to pull any Showbiz gain from this break-up.
Keitta will not also be able to derive any foreseeable benefit from the breakup as long as Showbiz is concerned. But one thing is clear, Eazzy’s showbiz’s interest will suffer more than that of Keitta…
Since we are looking for gain and loss, let’s pull in the weird logic of the person who suffers more is at loss and the one who suffers less fetches the gain…
Riding on the above premise, it is once again Keitta’s gain and Eazzy’s loss…
All the same, I wish them well! It is always late when you have to say ‘ I told you so’.
Surely, I do acknowledge that Eazzy may have gain enormously from her relationship with Keitta in other areas—out of Showbiz coverage area. But as I mentioned earlier, this piece elides this…
This post was published on November 1, 2013 4:13 PM
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